Online Customer Care is Instrumental in Reducing Product Returns

Remember the gleam in their eyes when the customer walked out of the store with your product in hand. You saw their desire to rush home, tear open the packaging, and use the product! What may seem like a job well done becomes a bitter pill to swallow when the same individual reappears to make a product return. Gone is the excitement! There is now a disgruntled look on their face and the angry customer is now demanding a full refund! You can appease him with a 100% refund but the hassle has just begun! You will also endure the repackaging, restocking and reselling costs and by the end of the day, all product returns will affect your bottom line!

Here are two steps your business can take to reduce product returns:

1. Implement online customer care

‘Prevention is better than cure’ is more than a popular idiom. It aptly applies to online customer service. This online CRM application connects visitors to a customer service representative through live chat. Online customer care is instrumental in reducing product returns by proffering support while the customer is shopping. CSRs analyze online metrics such as excessive keywords and webpage duration to understand if a customer is in need of assistance. Online customer service gives customers an opportunity to discuss product technicalities, shipping and return policies. This one-on-one conversation eliminates all quandaries so the wrong purchase decision isn’t made!

2. Limit the window for returns

While, 30 days is the standard window for return, some retailers are implementing a strict policy of 7-10 days to return a product. Make the return policy visible on your website and on receipts to minimize customer confusion. Richard Ignatz (President of Boutique Emmanuel) explains, “As a small boutique that carries a limited number of garments in each size, when a customer brought back an item back 30 or 60 days later, the season was over and I would have to put it on the 50- to 75-percent-off rack. We missed a chance to sell it to someone else two or three times in that period.”

Are You Sure You Want to Book that Wedding Singer

Having a wedding singer at your wedding is a good form of entertainment for your guests. In order to provide enjoyment, you have to make sure you’re hiring the right artist. Don’t book a singer just because people say he’s good, it’s better to see for yourself first.

Since you’ll be spending money for entertainment, you have to be extra careful in choosing a singer. Here are pitfalls to watch out for when hiring a one:

His website doesn’t say anything about him.

If his website doesn’t have any demos, photos, and contact info, then that means he’s not that serious about his job. A wedding singer who wants to book jobs will make sure he sells his service in the most effective way possible. His website doesn’t have to be over the top creative, but good enough to attract you to hire him.

He has an ‘attitude’.

Observe how he responds to your email or how he answers the phone. Does he sound enthused to work with you? Is he polite? The answers to these questions determine if he is the right candidate. Hire a singer not just for his talents, but also for his work attitude.

He doesn’t represent himself well.

If he came to your meeting looking unprepared and sloppy, then you need to start contacting other people. A wedding singer who is serious with his job should know how to present himself to his clients. He should have that look that says -Hire me-. You’ll see it in the way he dresses, the way he talks to you, and the way he carries himself. It’s also important that he is people-oriented, so you’ll know he can provide enjoyment to your guests.

He’s not open to your suggestions.

Sure, it’s okay if the wedding singer makes song suggestions. But that doesn’t mean he should create the play list, unless you asked for it. If he keeps on insisting that you do things his way, then he’s not worth your time and money.

He’s late for your meeting and doesn’t respond to your messages quickly.

Being on time shows how professional the wedding singer is. It’s also an indication that he respects your time and wants to get your approval. You wouldn’t want him to spoil your wedding for being late. He should provide entertainment and not cause any inconvenience. Also, he needs to show enthusiasm when it comes to communicating with clients. He should reply to your email as soon as he can. This shows that he is serious with booking jobs.

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Getting a Breakthrough for Unsigned Singers

Bathroom singers are aplenty in any community. This is great for the music industry which is always on the lookout for new musical talents. These are usually unsigned singers who may not have taken singing seriously enough as a career until they see the potential to be enticed.

Career path

A singing career path may run quite differently from a professional one. Unsigned singers may get their break with success if the right opportunities come about with the right factors set in place.

The Internet proves to be a very useful platform for opportunities to come by for unsigned singers. Facebook, YouTube and Twitter form the best of social networking hubs to boost the presence of unknown musicians. There is a plethora of relevant and impactful tools available through these hubs for effective social networking, content scheduling and income generation.

Unsigned singers should consider making a video of themselves for a greater impact to win fans. Online competition can be quite intense with the numerous musical hopefuls seeking a break in their singing career. Creative musical content must be constantly generated and uploaded to appease the insatiable appetite of music fans in order to boost the awareness of unsigned singers.

Unsigned singers need to work harder than those who have already penetrated the market. More efforts can be put on live performances, short gigs contracts, blogs and interviews to gain a fair spectrum of exposure to the public.

Exploiting technology

Unsigned singers can move up the ranks quite quickly by manipulating technology as it progresses. Live streaming of performances using the latest technologies is now easy and affordable to stay connected with fans. Online gigs continue to be a great and popular source of home entertainment for many consumers.

Mobile technology is impacting the music industry in a great way. The ringtone market is developing its fan base with easy downloads of popular songs even from unsigned singers. This is a great opportunity for unsigned singers to break into the difficult music industry as there are millions of mobile users today. The mobile phone is a great device for users to download unsigned singers’ audios and videos easily through the plethora of creative apps in the market.

The enhancement of cloud based services allows music to store and port between different online services that benefits unsigned singers and small record labels. Greater commercial opportunities can be developed and manipulated to benefit unsigned singers through the best manipulation of modern technologies.

Unsigned music bands and independent music artists can all benefit from using Superstartunes.com as a place to kick off their music career. For more details click here.

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How To Apply Concert Lighting To Outdoor Area

If youve ever been to a concert then you have probably been wowed by the amazing display of lighting. The techniques used in musical concert are only used to enhance the mood of the music being played. Whether its indoor or outdoor these lighting techniques uses subtleties in order to highlight the band playing without being to overwhelming.

Are you looking for something new for you landscaping? Concert lighting outdoors could be the special addition you need. Here are some tips to help you with your concert outdoor lighting.

Rule #1 Back Lights

If we compare concert outdoor lighting to real concert lighting, the major difference is that during a real concert, most of the light comes from the front, they use big spotlights and flood lights to illuminate the center of the action. Has for concert outdoor lighting the light should always come from behind what you are trying to illuminate. You see your goal is to establish a relaxing mood and identify what you are trying to light at the same time. You will achieve this by placing the lights behind, creating an interesting play of shadow and light.

Rule #2 Whos the star?

Most of the time musical formations have a leader; this leader is the one we see the most. This rule can also be applied to your concert outdoor lighting; we will need to determine what the masterpiece of your concert outdoor lighting setup is. It could be things like:

-Decorative fountain
-Your prize Rosebush
-Or any other part of your landscape.

But choose the one that you like the most. This is where we deviate from the rule #1. This center piece alone is the only one who is allowed to have any light come from the front, this is the only exception.

Rule #4 Colors are important

One of the most important factors about your concert outdoor lighting is colors. Most people dont realize that the color of your lighting plays an important role in the mood you are trying to create. This is easily achievable since today most outdoor lighting fixtures are available with LED displays, which can easily, at very little cost, provide color to your concert outdoor lighting.

Rule #5 – Use Variety and Simplicity

To create an amazing display of light you will need to use different and complementary colors for your back lights. The same goes for what you will use to illuminate your centerpiece. The goal here is to set the mood without illuminating too much, this is very important. Dont fall in the trap of illuminating too much, this will create glare and your concert outdoor lighting setup will be too bright to look at in the dark. As I said, use color for your back lights to set a relaxing mood.

Make sure you follow These 5 basics rules, doing this will make sure you have an amazing outdoor concert lighting display.

Musical Instruments Of Colombia

Everybody deeply appreciate the great treasure that is Colombian musical instruments, such as Colombian tiple, made in coral wood, with clear lines and awesome authentic color, with twelve metal strings arranged in four courses. Any professional or student guitarist will find it easy to use in Colombian folk music, and in many Latin American songs. Musicians can use it in Latin American folk jazz music, but also in original songs as well. Tiple’s ethereal and clear sound is also used in classic guitar music creations.

Colombian Cuatro is concert grade guitar; it is made of slices and blocks from curly maple. It has a violin shape and has a great pitch accuracy and finish. The ‘seis’ is a hybrid of the cuatro and a supplementary sixth course tunes a fourth below the usual fifth bottom course. It is also a very popular Colombian musical instrument. This feature allows an expanded bass range. It can be used also for guitar intervals as well, and it makes a awesome music, It sounds as a guitar, but sweeter, faster and louder.

Original Colombian music instruments
Spanish and African traditions are strongly represented in Colombian music. Traditional quena, a king of flute, and Spanish guitar are very popular. Colombian bandolina has fifteen strings and its sound is beautiful, sweet and clear. It is usually made by hand, of unexcelled quality. The marimba is another Colombian musical instrument; it looks like a xylophone and its keys are made in wood. The arpa is a local version of the harp, the guassa is a rattle. The songs from the Pacific coast are using drums and are tinged with Spanish influence. Due to the Spanish influence, piano music is also very popular in Colombia. The newest music style in Colombia is “valenato”, based on the European accordion.

Many Colombian musical instruments are beautifully crafted, from the ancient times until our century. The charango, a kind of guitar made in wood, the vessel whistle, the erkencho, a kind of clarinet, the chirimia, an oboe, are carefully made and original Colombian folk music sounds great with them. There are six ethnic zones in Colombia; the music is a hybrid between Indian roots and Spanish traditions. In some regions, there is also a strong Negro influence. Guitars, flutes and drums are always necessary; in the Caribbean zone the most important Colombian musical instrument is gaita, a kind of oboe. In Colombia, music is a tradition. There is a habit to pass folk songs from one generation to the other.